About 7000 Foot Faith
7000 Foot Faith exists because one true story was too extraordinary to leave as a headline.
An injured American airman was stranded behind enemy lines, badly hurt and being hunted. He climbed toward a 7,000-foot ridgeline while American forces worked through extraordinary danger and subterfuge to keep him alive and bring him home.
His faith on that mountain gave this brand its name.
The Story That Started It
Rescue / CALLSIGN: BRAVO carries the story that started 7000 Foot Faith.
From the damaged descent to the 7,000-foot climb, the words “God is good,” and the mission to bring him home, every CALLSIGN: BRAVO design begins with something that actually happened.
Explore the Rescue Collection →
Current Collections
Rescue / CALLSIGN: BRAVO
The collection that carries the story behind the name 7000 Foot Faith—from the shootdown and Bravo’s survival behind enemy lines to the extraordinary rescue that brought him home.
BOOTSTRAPPIN’
BOOTSTRAPPIN’ is the founder-and-action line. Built around Believe. Bet. Build., it speaks to independent builders who start with conviction, bet on themselves and do the work.
Meet the founder
I’m Heidi Jones, founder of 7000 Foot Faith. I create the designs, shape the stories, and run the business behind the brand. Faith, resilience, and the determination to keep going are at the heart of what I make.
Independent Brand
7000 Foot Faith is owned and operated by LGND LIFE LLC. It is an independent apparel brand and is not affiliated with, authorized, sponsored or endorsed by the United States Air Force, the Department of Defense, Bravo, Alpha, or any military unit or rescue organization referenced in the public story behind the brand.